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NOW

ServiceNow NOW

Technology · Software
$105.12−4.15% dayFri Oct 30 close

Outside our quality screen, so we don’t track its dips. It’s 44% below its 52-week high.

Outside our quality screen, trading well below our fair value estimate.

Outside our quality screen
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Fair value est.
$140.50+34%
Market Value
forming
Off 52-wk high
−44%
Risk vs market
Lowbeta 0.68

5 bullish · 5 bearish See why

$100$150Jan ’26AprJulOct
Fair value est.Drag across the chart to see any day
Covered for reference — doesn’t pass our quality screen (ROE under 12% and ROIC under 10%). We show its price, Market Value and DCF, but it never appears in Dips, Top Picks or reversal signals. The screen

Key levels

Every level vs today’s $105.12

  1. 52-wk lowlowest close, 1 year$83.00−21.0%
  2. PriceFri Oct 30 close$105.12you are here
  3. Fair value est.base case$140.50+33.7%
  4. 52-wk highhighest close, 1 year$186.94+77.8%

Fair value estimate

How the range is computed

Ten-year free-cash-flow DCF. Same 10-year free-cash-flow model as the base: discount rate 9.5% ±1 point and growth 15.0% ±2 points. Bear = 10.5% and 13.0%; bull = 8.5% and 17.0% (both fade to 3%). A model estimate from public filings, not a forecast of where the price will go.

$140.50+34% vs price
Bear$107.83
Base$140.50
Bull$188.23

Price is below even the bear case.

What the price implies To be worth today’s price, NOW’s free cash flow would need to grow about 10% a year for five years; our estimate uses 15%.

Risk vs market

How risk vs market is measured

One year of daily returns (Oct 30 to Oct 30, 252 sessions). Beta = how much NOW moved for each 1% move in the S&P 500 (SPY); 1.0 moves with the market. Volatility is the yearly standard deviation of daily returns. Past behavior, not a forecast.

Low

Moves much less than the market, but its own price swings are 5.0× the S&P 500’s (it moves on its own news).

Beta vs S&P 500
0.68
Volatility
64% vs 13% SPY
Correlation SPY
0.14
Correlation QQQ
0.10

Bull vs bear

Rule-based from the data on this page, strongest first. Not advice.

Top bullish points 5 of 5

  1. ValuationOur DCF fair value estimate is $140.50, 34% above the price.

  2. GrowthSales compounded 22% a year from FY2022 to FY2025.

  3. GrowthSales grew 22% to $15.4B over the last 12 months vs the 12 months before (SEC filings).

  4. ProfitabilityOperating margin widened to 13.7% in FY2025 from 8.5% in FY2023 (SEC filings).

  5. GrowthDiluted EPS grew 22% to $1.67 in FY2025.

Top bearish points 5 of 5

  1. ValuationP/E of 75.9× vs a 33.9× median for the 138 Technology companies we cover.

  2. ProfitabilityReturn on equity fell 9 points in two fiscal years, to 13% in FY2025.

  3. ProfitabilityReturn on invested capital of 6.7%, below the 17% median for the 82 Technology companies we cover.

  4. ValuationEV/EBITDA of 41×: a rich multiple of current earnings power.

  5. QualityDoesn’t pass our quality screen: ROE under 12% and ROIC under 10%.

Who’s talking about it

Notable investors, executives, analysts and public figures on ServiceNow in the last 48 hours. Headlines as published, each linked. Their words, not ours.

No notable mentions in the last 48 hours. Checked Nov 1, 9:09 PM ET.

Compare with peers

Closest in size in Software

All fundamentals

P/E 75.9 · FCF yield 4.3% · ROE 12%

Valuation

P/E
75.9×Technology median 33.9×
Price / FCF
23.1×
FCF yield
4.3%
EV / EBITDA
40.8×
Price / sales
7.11×
Price / book
8.37×
Market cap
$110Bprice × diluted shares
Enterprise value
$113B

Growth

Revenue, 12 months
$15.4B
Sales growth, 12 months
+21.8%vs the 12 months before
Sales growth, 3 yrs
+22.4%/yrfrom FY2022
Diluted EPS, 12 months
$1.39
EPS growth, last FY
+21.9%
Net income, 12 months
$1.4B
Net income growth
−17%12 months vs before

Profitability

Gross margin
73.1%
Operating margin
9.7%
Net margin
9.4%
FCF margin
30.8%
Return on equity
12%
Return on invested capital
7%

Balance sheet

Cash & short-term inv.
$4.6B
Total debt
$7.5B
Net cash
−$2.9B
Debt / equity
0.58×
Interest coverage
n/ainterest expense not tagged in SEC data

Cash flow & returns

Free cash flow, 12 months
$4.8B
FCF growth, 12 months
+20%
Dividend yield
0%
Payout ratio
n/anot reported in its SEC filings
Buybacks, 12 months
$2.8B2.6% of market cap
Share count, 1 year
−0.4%diluted shares vs a year ago
Stock-based comp
$2.3B

Trailing 12 months to Sep 30, 2026; balance sheet at Sep 30, 2026. From ServiceNow’s SEC filings. Sparklines show up to six fiscal years. n/a means we don’t hold that number, with the reason. How each is computed.

Valuation details

DCF $140.50 · FCF value $109.69

How

Market ValueForming: thesis-changing filing on Oct 28, needs five trading days
forming
Fair value estimateDCF: ten years of free cash flow per share, discounted
$140.5034% upside

Assumes 15.0% growth for 5 years (revenue grew 22.4% a year FY22–FY25; capped at 15%), fading to 3%; 9.5% discount rate, 3% terminal growth. FCF base $4.55 a share (trailing 12 months to Sep 30, 2026), from the 10-Q filed Oct 28, 2026. Net debt $5.0B, not deducted.

FCF valuePrice at a 4% yield on trailing free cash flow ($4.8B)
$109.69price −4%

Setup & signals

No setup armed

All setups

No setup armed, so there’s no trigger or stop to track yet. Reversal signal rules only run on companies that pass our quality screen.

Momentum & 52-week range

RSI 27 · 5 days −33.9%
$105.12now
52-wk low $83.00high $186.94
Off 52-wk high−43.8%
5 days−33.9%
vs 50-day avg−24.2%
vs 200-day avg−8.6%
RSI (14)27 oversold
Market cap$114B

The business

FCF $4.8B · Sales +20%
  • Free cash flow, 12 months$4.8B
  • Free-cash-flow yield4.2%
  • Free-cash-flow margin31%
  • Gross margin73%
  • Operating margin10%
  • Return on invested capital6%
  • Return on equity12%
  • Sales growth (latest quarter vs year-ago quarter)+20%
  • Net debt / EBITDA1.8×

Information only, not investment advice. Fair value estimates and talking points are rule-based model output from public data and can be wrong; stop levels are reference points, not orders. How every number is computed.

NOW is outside our quality screen

One text when a published rule fires on one of the 333 quality companies we track: the ticker, the price, the stop and a link to the numbers. Nothing else.

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