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BIDU

Baidu ADS BIDU

Technology · Software & internet services
$76.40−2.86% dayFri Oct 30 close

Outside our quality screen, so we don’t track its dips. It’s 53% below its 52-week high.

Outside our quality screen. No fair value estimate for now: its free cash flow is negative.

Outside our quality screenReports Nov 16
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Fair value est.
n/a
Market Value
—
Off 52-wk high
−53%
Risk vs market
Highbeta 1.66

4 bullish · 5 bearish See why

$75$100$125$150Jan ’26AprJulOct
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Covered for reference — doesn’t pass our quality screen (no positive free cash flow; ROE under 12% and ROIC under 10%; sales down vs the year-ago quarter). We show its price, Market Value and DCF, but it never appears in Dips, Top Picks or reversal signals. The screen

Key levels

Every level vs today’s $76.40

  1. PriceFri Oct 30 close$76.40you are here
  2. 52-wk lowlowest close, 1 year$76.40at the price
  3. 52-wk highhighest close, 1 year$162.52+112.7%

Fair value estimate

No estimate for BIDU: negative free cash flow. We’d rather show nothing than a made-up number.

Risk vs market

How risk vs market is measured

One year of daily returns (Oct 30 to Oct 30, 252 sessions). Beta = how much BIDU moved for each 1% move in the S&P 500 (SPY); 1.0 moves with the market. Volatility is the yearly standard deviation of daily returns. Past behavior, not a forecast.

High

Swings much more than the market, and its own price swings are 3.7× the S&P 500’s.

Beta vs S&P 500
1.66
Volatility
47% vs 13% SPY
Correlation SPY
0.45
Correlation QQQ
0.44

Bull vs bear

Rule-based from the data on this page, strongest first. Not advice.

Top bullish points 4 of 5

  1. Balance sheetNet cash of $10.0B: cash and short-term investments exceed debt (Dec 31, 2025).

  2. GrowthDiluted EPS grew 136% in the last fiscal year, above the 18% median for the 118 Technology companies we cover.

  3. ValuationPrice / book of 0.7×, below the 7.1× median for the 149 Technology companies we cover.

  4. Balance sheetDebt / equity of 0.2×, below the 0.4× median for the 88 Technology companies we cover.

Top bearish points 5 of 5

  1. ValuationFree cash flow is negative (−$2.3B over the last 12 months), so there’s no cash-flow value under the price.

  2. ProfitabilityOperating margin narrowed to −4.5% in FY2025 from 16.2% in FY2023 (SEC filings).

  3. Balance sheetOperating income covers interest only -2.1× over the last 12 months.

  4. ProfitabilityLoses money at the operating line: −5% operating margin over the last 12 months.

  5. QualityDoesn’t pass our quality screen: no positive free cash flow; ROE under 12% and ROIC under 10%; sales down vs the year-ago quarter.

Who’s talking about it

Notable investors, executives, analysts and public figures on Baidu ADS in the last 48 hours. Headlines as published, each linked. Their words, not ours.

No notable mentions in the last 48 hours. Checked Nov 1, 9:09 PM ET.

Compare with peers

Closest in size in Software & internet services

All fundamentals

P/E 38.2 · FCF yield -8.5% · ROE 2%

Valuation

P/E
38.2×Technology median 33.9×
Price / FCF
n/anegative free cash flow
FCF yield
−8.5%
EV / EBITDA
70.9×
Price / sales
1.38×
Price / book
0.67×
Market cap
$26.8Blisted
Enterprise value
$16.8B

Growth

Revenue, 12 months
$19.4B
Sales growth, 12 months
−3.0%vs the 12 months before
Sales growth, 3 yrs
+1.4%/yrfrom FY2022
Diluted EPS, 12 months
n/anot reported in its SEC filings
EPS growth, last FY
+136.4%
Net income, 12 months
$702M
Net income growth
−80%12 months vs before

Profitability

Gross margin
43.9%
Operating margin
−4.5%
Net margin
3.6%
FCF margin
−11.7%
Return on equity
2%
Return on invested capital
−2%

Balance sheet

Cash & short-term inv.
$17.3B
Total debt
$7.4B
Net cash
$10.0B
Debt / equity
0.18×
Interest coverage
-2.1×operating income / interest

Cash flow & returns

Free cash flow, 12 months
−$2.3B
FCF growth, 12 months
n/anot reported in its SEC filings
Dividend yield
0%
Payout ratio
n/anot reported in its SEC filings
Buybacks, 12 months
$833M3.1% of market cap
Share count, 1 year
n/ano quarterly diluted share count
Stock-based comp
$543M

Trailing 12 months to Dec 31, 2025; balance sheet at Dec 31, 2025. From Baidu ADS’s SEC filings, reported in CNY and converted to US dollars. Sparklines show up to six fiscal years. n/a means we don’t hold that number, with the reason. How each is computed.

Valuation details

How

Market ValueNo thesis-changing filing in the window we track
—
Fair value estimaten/a — negative free cash flow
n/a
FCF valueTrailing free cash flow is negative
n/a

Setup & signals

No setup armed

All setups

No setup armed, so there’s no trigger or stop to track yet. Reversal signal rules only run on companies that pass our quality screen.

Momentum & 52-week range

RSI 30 · 5 days −1.0%
$76.40now
52-wk low $76.40high $162.52
Off 52-wk high−53.0%
5 days−1.0%
vs 50-day avg−12.6%
vs 200-day avg−33.2%
RSI (14)30 oversold
Market cap$27B

The business

FCF $-14.1B · Sales −4%
  • Free cash flow, 12 months−$14.1B
  • Free-cash-flow yield−52.4%
  • Free-cash-flow margin−11%
  • Gross margin41%
  • Operating margin7%
  • Return on invested capital2%
  • Return on equity−1%
  • Sales growth (latest quarter vs year-ago quarter)−4%

Next report

Nov 16

Calendar

  • DateMon Nov 16, before the open
  • Consensus EPS$0.57
  • Year-ago EPS$1.23
  • QuarterSep/2026

From Nasdaq’s earnings calendar. A report resets Market Value.

Information only, not investment advice. Fair value estimates and talking points are rule-based model output from public data and can be wrong; stop levels are reference points, not orders. How every number is computed.

BIDU is outside our quality screen

One text when a published rule fires on one of the 333 quality companies we track: the ticker, the price, the stop and a link to the numbers. Nothing else.

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