QualityDipStocks / Consumer Staples · Household & personal products
Colgate-Palmolive Company CL
Not in a dip by our rules: 4% below its 52-week high.
A quality company trading above our fair value estimate.
- Fair value est.
- $80.77−15%
- Market Value
- forming
- Off 52-wk high
- −4%
- Risk vs market
- Lowbeta −0.17
5 bullish · 5 bearish See why
Key levels
Every level vs today’s $95.29
- 52-wk lowlowest close, 1 year$74.98−21.3%
- Fair value est.base case$80.77−15.2%
- PriceFri Oct 30 close$95.29you are here
- 52-wk highhighest close, 1 year$99.14+4.0%
Fair value estimate
How the range is computed
Ten-year free-cash-flow DCF. Same 10-year free-cash-flow model as the base: discount rate 9.5% ±1 point and growth 4.3% ±2 points. Bear = 10.5% and 2.3%; bull = 8.5% and 6.3% (both fade to 3%). A model estimate from public filings, not a forecast of where the price will go.
Price sits inside the range.
What the price implies To be worth today’s price, CL’s free cash flow would need to grow about 7% a year for five years; our estimate uses 4%.
Risk vs market
How risk vs market is measured
One year of daily returns (Oct 30 to Oct 30, 252 sessions). Beta = how much CL moved for each 1% move in the S&P 500 (SPY); 1.0 moves with the market. Volatility is the yearly standard deviation of daily returns. Past behavior, not a forecast.
Has moved mostly independently of the market, but its own price swings are 1.8× the S&P 500’s (it moves on its own news).
- Beta vs S&P 500
- -0.17
- Volatility
- 23% vs 13% SPY
- Correlation SPY
- −0.09
- Correlation QQQ
- −0.28
Bull vs bear
Rule-based from the data on this page, strongest first. Not advice.
Top bullish points 5 of 5
ProfitabilityReturn on invested capital of 39%, above the 9.5% discount rate our DCF uses.
ValuationFree-cash-flow yield of 5.0% (price / FCF 20.1×): $3.8B of free cash in the last 12 months.
Cash returnsDividend yield of 2.4% ($1.8B paid over 12 months, 89% of earnings).
ProfitabilityGross margin of 61%, above the 44% median for the 37 Consumer Staples companies we cover.
QualityPasses all four of our quality checks: cash generation, returns on capital, growth and balance sheet.
Top bearish points 5 of 5
ValuationOur DCF fair value estimate is $80.77, 15% below the price.
ValuationP/E of 37.1× is 31% above its own average of 28.2× at the last 3 fiscal year-ends.
ProfitabilityOperating margin narrowed to 16.2% in FY2025 from 20.5% in FY2023 (SEC filings).
GrowthDiluted EPS fell 25% to $2.63 in FY2025.
ValuationP/E of 37.1× vs a 21.7× median for the 36 Consumer Staples companies we cover.
Who’s talking about it
Notable investors, executives, analysts and public figures on Colgate-Palmolive Company in the last 48 hours. Headlines as published, each linked. Their words, not ours.
No notable mentions in the last 48 hours. Checked Nov 1, 9:09 PM ET.
Compare with peers
Closest in size in Household & personal products
All fundamentals
P/E 37.1 · FCF yield 5.0% · Sales +6%
Valuation
- P/E
- 37.1×3-yr-end avg 28.2× · Consumer Staples median 21.7×
- Price / FCF
- 20.1×
- FCF yield
- 5.0%
- EV / EBITDA
- 21.5×
- Price / sales
- 3.58×
- Price / book
- 264.60×
- Market cap
- $76.2Bprice × diluted shares
- Enterprise value
- $81.9B
Growth
- Revenue, 12 months
- $21.3B
- Sales growth, 12 months
- +5.9%vs the 12 months before
- Sales growth, 3 yrs
- +4.3%/yrfrom FY2022
- Diluted EPS, 12 months
- $2.57
- EPS growth, last FY
- −25.1%
- Net income, 12 months
- $2.1B
- Net income growth
- −29%12 months vs before
Profitability
- Gross margin
- 60.6%
- Operating margin
- 14.9%
- Net margin
- 9.6%
- FCF margin
- 17.8%
- Return on equity
- n/an/m: very small or negative equity
- Return on invested capital
- 39%
Balance sheet
- Cash & short-term inv.
- $1.5B
- Total debt
- $7.2B
- Net cash
- −$5.7B
- Debt / equity
- n/an/m: equity near zero
- Interest coverage
- 12.6×operating income / interest
Cash flow & returns
- Free cash flow, 12 months
- $3.8B
- FCF growth, 12 months
- +10%
- Dividend yield
- 2.40%$1.8B paid
- Payout ratio
- 89%
- Buybacks, 12 months
- $1.3B1.7% of market cap
- Share count, 1 year
- −1.3%diluted shares vs a year ago
- Stock-based comp
- $169M
Trailing 12 months to Sep 30, 2026; balance sheet at Sep 30, 2026. From Colgate-Palmolive Company’s SEC filings. Sparklines show up to six fiscal years. n/a means we don’t hold that number, with the reason. How each is computed.
Valuation details
DCF $80.77 · FCF value $123.76
Assumes 4.3% growth for 5 years (revenue grew 4.3% a year FY22–FY25), fading to 3%; 9.5% discount rate, 3% terminal growth. FCF base $4.74 a share (trailing 12 months to Sep 30, 2026), from the 10-Q filed Oct 30, 2026. Net debt $5.7B, not deducted.
Setup & signals
No setup armed
No setup armed, so there’s no trigger or stop to track yet. Reversal signal rules only arm once a company is in a dip.
Momentum & 52-week range
RSI 62 · 5 days +1.3%
The business
FCF $3.9B · Sales +5%
- Free cash flow, 12 months$3.9B
- Free-cash-flow yield5.2%
- Free-cash-flow margin18%
- Gross margin60%
- Operating margin19%
- Return on invested capital40%
- Return on equity511%
- Sales growth (latest quarter vs year-ago quarter)+5%
- Net debt / EBITDA1.7×
Information only, not investment advice. Fair value estimates and talking points are rule-based model output from public data and can be wrong; stop levels are reference points, not orders. How every number is computed.
Get a text when CL fires a reversal signal
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