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KR

Kroger Company KR

Consumer Staples · Food Chains
$66.76+1.26% dayFri Oct 30 close

Outside our quality screen, so we don’t track its dips. It’s 12% below its 52-week high.

Outside our quality screen, trading near our fair value estimate, 8% over its Market Value.

Outside our quality screen
Get alerts
Fair value est.
$62.13−7%
Market Value
$61.57price +8%
Off 52-wk high
−12%
Risk vs market
Lowbeta −0.71

4 bullish · 5 bearish See why

$60$70Jan ’26AprJulOctMV $61.57
Fair value est.Market ValueDrag across the chart to see any day
Covered for reference — doesn’t pass our quality screen (net debt 3.9× EBITDA (limit 3×)). We show its price, Market Value and DCF, but it never appears in Dips, Top Picks or reversal signals. The screen

Key levels

Every level vs today’s $66.76

  1. 52-wk lowlowest close, 1 year$55.53−16.8%
  2. Market Valueavg paid since Sep 11$61.57−7.8%
  3. Fair value est.base case$62.13−6.9%
  4. PriceFri Oct 30 close$66.76you are here
  5. 52-wk highhighest close, 1 year$75.60+13.2%

Fair value estimate

How the range is computed

Ten-year free-cash-flow DCF. Same 10-year free-cash-flow model as the base: discount rate 9.5% ±1 point and growth 3.0% ±2 points. Bear = 10.5% and 1.0%; bull = 8.5% and 5.0% (both fade to 3%). A model estimate from public filings, not a forecast of where the price will go.

$62.13−7% vs price
Bear$48.22
Base$62.13
Bull$82.45

Price sits inside the range.

What the price implies To be worth today’s price, KR’s free cash flow would need to grow about 4% a year for five years; our estimate uses 3%.

Risk vs market

How risk vs market is measured

One year of daily returns (Oct 30 to Oct 30, 252 sessions). Beta = how much KR moved for each 1% move in the S&P 500 (SPY); 1.0 moves with the market. Volatility is the yearly standard deviation of daily returns. Past behavior, not a forecast.

Low

Moves much less than the market, but its own price swings are 2.3× the S&P 500’s (it moves on its own news).

Beta vs S&P 500
-0.71
Volatility
30% vs 13% SPY
Correlation SPY
−0.30
Correlation QQQ
−0.42

Bull vs bear

Rule-based from the data on this page, strongest first. Not advice.

Top bullish points 4 of 5

  1. Cash returnsShare count down 8.6% in a year: $3.8B of buybacks over 12 months.

  2. ValuationFree-cash-flow yield of 5.9% (price / FCF 17.0×): $2.4B of free cash in the last 12 months.

  3. Cash returnsDividend yield of 2.2% ($894M paid over 12 months, 83% of earnings).

  4. ValuationEV/EBITDA of 10.2×, below the 13.5× median for the 26 Consumer Staples companies we cover.

Top bearish points 5 of 5

  1. GrowthDiluted EPS fell 58% to $1.54 in FY2026.

  2. Balance sheetDebt rose 56% to $15.9B from FY2024 to FY2026.

  3. ValuationP/E of 37.7× vs a 21.7× median for the 36 Consumer Staples companies we cover.

  4. QualityDoesn’t pass our quality screen: net debt 3.9× EBITDA (limit 3×).

  5. ValuationTrades 8.4% above its Market Value of $61.57, the average price paid since the Sep 11 filing.

Who’s talking about it

Notable investors, executives, analysts and public figures on Kroger Company in the last 48 hours. Headlines as published, each linked. Their words, not ours.

No notable mentions in the last 48 hours. Checked Nov 1, 9:09 PM ET.

Compare with peers

Closest in size in Consumer Staples

All fundamentals

P/E 37.7 · FCF yield 5.9% · ROE 14%

Valuation

P/E
37.7×Consumer Staples median 21.7×
Price / FCF
17.0×
FCF yield
5.9%
EV / EBITDA
10.2×
Price / sales
0.27×
Price / book
6.95×
Market cap
$40.6Bprice × diluted shares
Enterprise value
$54.3B

Growth

Revenue, 12 months
$149B
Sales growth, 12 months
+1.6%vs the 12 months before
Sales growth, 3 yrs
−0.1%/yrfrom FY2023
Diluted EPS, 12 months
$1.85
EPS growth, last FY
−58.0%
Net income, 12 months
$1.1B
Net income growth
−60%12 months vs before

Profitability

Gross margin
n/agross profit isn't reported (common for service and financial companies)
Operating margin
1.4%
Net margin
0.7%
FCF margin
1.6%
Return on equity
14%
Return on invested capital
9%

Balance sheet

Cash & short-term inv.
$1.7B
Total debt
$15.4B
Net cash
−$13.7B
Debt / equity
2.63×
Interest coverage
n/ainterest expense not tagged in SEC data

Cash flow & returns

Free cash flow, 12 months
$2.4B
FCF growth, 12 months
+8%
Dividend yield
2.20%$894M paid
Payout ratio
83%
Buybacks, 12 months
$3.8B9.3% of market cap
Share count, 1 year
−8.6%diluted shares vs a year ago
Stock-based comp
$175M

Trailing 12 months to Aug 15, 2026; balance sheet at Aug 15, 2026. From Kroger Company’s SEC filings. Sparklines show up to six fiscal years. n/a means we don’t hold that number, with the reason. How each is computed.

Valuation details

DCF $62.13 · MV $61.57 · FCF value $102.11

How

Market ValueAverage paid since the Sep 11 filing, 35 trading days
$61.57price +8%
Fair value estimateDCF: ten years of free cash flow per share, discounted
$62.137% downside

Assumes 3.0% growth for 5 years (revenue grew -0.1% a year FY23–FY26; floored at 3%), fading to 3%; 9.5% discount rate, 3% terminal growth. FCF base $3.92 a share (trailing 12 months to Aug 15, 2026), from the 10-Q filed Sep 18, 2026. Net debt $13.7B, not deducted.

FCF valuePrice at a 4% yield on trailing free cash flow ($2.4B)
$102.11price −35%

Setup & signals

No setup armed

All setups

No setup armed, so there’s no trigger or stop to track yet. Reversal signal rules only run on companies that pass our quality screen.

Momentum & 52-week range

RSI 64 · 5 days 0.0%
$66.76nowMV
52-wk low $55.53high $75.60
Off 52-wk high−11.7%
5 days0.0%
vs 50-day avg+10.1%
vs 200-day avg+4.9%
RSI (14)64
Market cap$39B

The business

FCF $2.4B · Sales +2%
  • Free cash flow, 12 months$2.4B
  • Free-cash-flow yield6.1%
  • Free-cash-flow margin2%
  • Gross margin23%
  • Operating margin1%
  • Return on invested capital8%
  • Return on equity16%
  • Sales growth (latest quarter vs year-ago quarter)+2%
  • Net debt / EBITDA3.9×

Information only, not investment advice. Fair value estimates and talking points are rule-based model output from public data and can be wrong; stop levels are reference points, not orders. How every number is computed.

KR is outside our quality screen

One text when a published rule fires on one of the 333 quality companies we track: the ticker, the price, the stop and a link to the numbers. Nothing else.

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