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PFG

Principal Financial Group PFG

Finance · Health insurance
$111.63−1.78% dayFri Oct 30 close

Not in a dip by our rules: 6% below its 52-week high.

A quality company trading above our fair value estimate.

Not in a dip
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Fair value est.
$97.49−13%
Market Value
forming
Off 52-wk high
−6%
Risk vs market
Lowbeta 0.55

5 bullish · 5 bearish See why

$90$100$110Jan ’26AprJulOct
Fair value est.Drag across the chart to see any day

Key levels

Every level vs today’s $111.63

  1. 52-wk lowlowest close, 1 year$81.01−27.4%
  2. Fair value est.base case$97.49−12.7%
  3. PriceFri Oct 30 close$111.63you are here
  4. 52-wk highhighest close, 1 year$118.51+6.2%

Fair value estimate

How the range is computed

Financials model (residual income). Same residual-income model as the base: cost of equity 9.5% ±1 point and return on equity 12.3% ±2 points. Bear = 10.5% and 10.3%; bull = 8.5% and 14.3%. A model estimate from public filings, not a forecast of where the price will go.

$97.49−13% vs price
Bear$76.32
Base$97.49
Bull$125.69

Price sits inside the range.

What the price implies To be worth today’s price, PFG would need a return on equity of about 14% a year; our estimate uses 12%.

Risk vs market

How risk vs market is measured

One year of daily returns (Oct 30 to Oct 30, 252 sessions). Beta = how much PFG moved for each 1% move in the S&P 500 (SPY); 1.0 moves with the market. Volatility is the yearly standard deviation of daily returns. Past behavior, not a forecast.

Low

Moves much less than the market, but its own price swings are 1.7× the S&P 500’s (it moves on its own news).

Beta vs S&P 500
0.55
Volatility
22% vs 13% SPY
Correlation SPY
0.32
Correlation QQQ
0.13

Bull vs bear

Rule-based from the data on this page, strongest first. Not advice.

Top bullish points 5 of 5

  1. ValuationP/E of 12.0× is 39% below its own average of 19.7× at the last 3 fiscal year-ends.

  2. Cash returnsShare count down 3.7% in a year: $1.0B of buybacks over 12 months.

  3. Cash returnsDividend yield of 3.0% ($701M paid over 12 months, 35% of earnings).

  4. ProfitabilityReturn on equity of 17% over the last 12 months, up 4 points in two years.

  5. QualityPasses all four of our quality checks: cash generation, returns on capital, growth and balance sheet.

Top bearish points 5 of 5

  1. ValuationOur residual-income fair value estimate is $97.49, 13% below the price.

  2. GrowthDiluted EPS fell 21% to $5.25 in FY2025.

  3. GrowthSales shrank 4% a year from FY2022 to FY2025.

  4. GrowthSales grew 5.2% over the last 12 months, below the 11% median for the 142 Finance companies we cover.

  5. ProfitabilityNet margin of 12%, below the 21% median for the 142 Finance companies we cover.

Who’s talking about it

Notable investors, executives, analysts and public figures on Principal Financial Group in the last 48 hours. Headlines as published, each linked. Their words, not ours.

No notable mentions in the last 48 hours. Checked Nov 1, 9:09 PM ET.

Compare with peers

Closest in size in Finance

All fundamentals

P/E 12.0 · ROE 17% · Sales +5%

Valuation

P/E
12.0×3-yr-end avg 19.7× · Finance median 13.5×
Price / FCF
n/acash flow isn't a clean measure for an insurer
FCF yield
n/acash flow isn't a clean measure for an insurer
EV / EBITDA
n/anot meaningful for an insurer
Price / sales
1.43×
Price / book
2.01×
Market cap
$23.7Bprice × diluted shares
Enterprise value
$23.8B

Growth

Revenue, 12 months
$16.6B
Sales growth, 12 months
+5.2%vs the 12 months before
Sales growth, 3 yrs
−3.8%/yrfrom FY2022
Diluted EPS, 12 months
$8.98
EPS growth, last FY
−21.4%
Net income, 12 months
$2.0B
Net income growth
+26%12 months vs before

Profitability

Gross margin
n/anot meaningful for an insurer
Operating margin
n/anot reported in its SEC filings
Net margin
11.9%
FCF margin
n/anot reported in its SEC filings
Return on equity
17%
Return on invested capital
n/anot meaningful for an insurer

Balance sheet

Cash & short-term inv.
$4.5B
Total debt
$4.5B
Net cash
n/anot meaningful for an insurer
Debt / equity
n/adeposits/float make debt/equity not comparable for an insurer
Interest coverage
n/anot meaningful for an insurer

Cash flow & returns

Free cash flow, 12 months
n/anot reported in its SEC filings
FCF growth, 12 months
n/anot reported in its SEC filings
Dividend yield
2.96%$701M paid
Payout ratio
35%
Buybacks, 12 months
$1.0B4.3% of market cap
Share count, 1 year
−3.7%diluted shares vs a year ago
Stock-based comp
n/anot reported in its SEC filings

Trailing 12 months to Sep 30, 2026; balance sheet at Sep 30, 2026. From Principal Financial Group’s SEC filings. Sparklines show up to six fiscal years. n/a means we don’t hold that number, with the reason. How each is computed.

Valuation details

DCF $97.49

How

Market ValueForming: thesis-changing filing on Oct 26, needs five trading days
forming
Fair value estimateFinancials model (residual income): book value plus excess returns, discounted
$97.4913% downside

Financials model (residual income): book value $77.50 a share on Sep 30, 2026, plus the earnings above a 9.5% cost of equity. ROE 12.3%, the average of 12.2% for the trailing 12 months to Sep 30, 2026 and 12.4% over fiscal 2021–2025, on average common equity; payout 81% of earnings (dividends 35% + net buybacks 46%), so book grows by the retained rest; the return above 9.5% fades halfway toward 9.5% over 10 years, then grows at 3% (terminal value). From the 10-Q filed Oct 29, 2026.

FCF valueNot meaningful for banks and insurers
n/a

Setup & signals

No setup armed

All setups

No setup armed, so there’s no trigger or stop to track yet. Reversal signal rules only arm once a company is in a dip.

Momentum & 52-week range

RSI 53 · 5 days +2.8%
$111.63now
52-wk low $81.01high $118.51
Off 52-wk high−5.8%
5 days+2.8%
vs 50-day avg−0.5%
vs 200-day avg+7.8%
RSI (14)53
Market cap$24B

The business

FCF $5.3B · Sales +25%
  • Free cash flow, 12 months$5.3B
  • Free-cash-flow yield22.0%
  • Return on equity17%
  • Sales growth (latest quarter vs year-ago quarter)+25%

Information only, not investment advice. Fair value estimates and talking points are rule-based model output from public data and can be wrong; stop levels are reference points, not orders. How every number is computed.

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