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SYF

Synchrony Financial SYF

Finance · Consumer finance
$75.35−2.10% dayFri Oct 30 close

Outside our quality screen, so we don’t track its dips. It’s 15% below its 52-week high.

Outside our quality screen, trading well below our fair value estimate.

Outside our quality screen
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Fair value est.
$98.32+30%
Market Value
$74.70price +1%
Off 52-wk high
−15%
Risk vs market
Above marketbeta 1.17

5 bullish · 5 bearish See why

$70$80Jan ’26AprJulOctMV $74.70
Fair value est.Market ValueDrag across the chart to see any day
Covered for reference — doesn’t pass our quality screen (sales down vs the year-ago quarter). We show its price, Market Value and DCF, but it never appears in Dips, Top Picks or reversal signals. The screen

Key levels

Every level vs today’s $75.35

  1. 52-wk lowlowest close, 1 year$63.78−15.4%
  2. Market Valueavg paid since Oct 20$74.70−0.9%
  3. PriceFri Oct 30 close$75.35you are here
  4. 52-wk highhighest close, 1 year$88.47+17.4%
  5. Fair value est.base case$98.32+30.5%

Fair value estimate

How the range is computed

Financials model (residual income). Same residual-income model as the base: cost of equity 9.5% ±1 point and return on equity 22.7% ±2 points. Bear = 10.5% and 20.7%; bull = 8.5% and 24.7%. A model estimate from public filings, not a forecast of where the price will go.

$98.32+30% vs price
Bear$82.75
Base$98.32
Bull$118.44

Price is below even the bear case.

What the price implies To be worth today’s price, SYF would need a return on equity of about 17% a year; our estimate uses 23%.

Risk vs market

How risk vs market is measured

One year of daily returns (Oct 30 to Oct 30, 252 sessions). Beta = how much SYF moved for each 1% move in the S&P 500 (SPY); 1.0 moves with the market. Volatility is the yearly standard deviation of daily returns. Past behavior, not a forecast.

Above market

Swings more than the market, and its own price swings are 2.4× the S&P 500’s.

Beta vs S&P 500
1.17
Volatility
31% vs 13% SPY
Correlation SPY
0.48
Correlation QQQ
0.33

Bull vs bear

Rule-based from the data on this page, strongest first. Not advice.

Top bullish points 5 of 5

  1. ValuationOur residual-income fair value estimate is $98.32, 30% above the price.

  2. Cash returnsShare count down 12.8% in a year: $3.8B of buybacks over 12 months.

  3. ValuationP/E of 7.2× vs a 13.5× median for the 151 Finance companies we cover.

  4. ProfitabilityReturn on equity of 19% over the last 12 months, up 5 points in two years.

  5. ValuationPrice / book of 1.4×, below the 1.8× median for the 143 Finance companies we cover.

Top bearish points 5 of 5

  1. GrowthSales grew 2.6% over the last 12 months, below the 11% median for the 142 Finance companies we cover.

  2. GrowthDiluted EPS grew 8.5% in the last fiscal year, below the 17% median for the 137 Finance companies we cover.

  3. GrowthSales grew 5.9% a year over the last three fiscal years, below the 9.3% median for the 144 Finance companies we cover.

  4. ProfitabilityNet margin of 17%, below the 21% median for the 142 Finance companies we cover.

  5. QualityDoesn’t pass our quality screen: sales down vs the year-ago quarter.

Who’s talking about it

Notable investors, executives, analysts and public figures on Synchrony Financial in the last 48 hours. Headlines as published, each linked. Their words, not ours.

No notable mentions in the last 48 hours. Checked Nov 1, 9:09 PM ET.

Compare with peers

Closest in size in Consumer finance

All fundamentals

P/E 7.2 · ROE 19% · Sales +3%

Valuation

P/E
7.2×Finance median 13.5×
Price / FCF
n/acash flow isn't a clean measure for a lender
FCF yield
n/acash flow isn't a clean measure for a lender
EV / EBITDA
n/anot meaningful for a lender
Price / sales
1.21×
Price / book
1.42×
Market cap
$23.5Bprice × diluted shares
Enterprise value
$24.6B

Growth

Revenue, 12 months
$19.3Bnet interest income + noninterest income
Sales growth, 12 months
+2.6%vs the 12 months before
Sales growth, 3 yrs
+5.9%/yrfrom FY2022
Diluted EPS, 12 months
$9.58
EPS growth, last FY
+8.5%
Net income, 12 months
$3.2B
Net income growth
−7%12 months vs before

Profitability

Gross margin
n/anot meaningful for a lender
Operating margin
n/anot reported in its SEC filings
Net margin
16.8%
FCF margin
n/anot reported in its SEC filings
Return on equity
19%
Return on invested capital
n/anot meaningful for a lender

Balance sheet

Cash & short-term inv.
$15.9B
Total debt
$17.0B
Net cash
n/anot meaningful for a lender
Debt / equity
n/adeposits/float make debt/equity not comparable for a lender
Interest coverage
n/anot meaningful for a lender

Cash flow & returns

Free cash flow, 12 months
n/anot reported in its SEC filings
FCF growth, 12 months
n/anot reported in its SEC filings
Dividend yield
1.79%$420M paid
Payout ratio
13%
Buybacks, 12 months
$3.8B16.4% of market cap
Share count, 1 year
−12.8%diluted shares vs a year ago
Stock-based comp
n/anot reported in its SEC filings

Trailing 12 months to Sep 30, 2026; balance sheet at Sep 30, 2026. From Synchrony Financial’s SEC filings. Sparklines show up to six fiscal years. n/a means we don’t hold that number, with the reason. How each is computed.

Valuation details

DCF $98.32 · MV $74.70

How

Market ValueAverage paid since the Oct 20 filing, 9 trading days
$74.70price +1%
Fair value estimateFinancials model (residual income): book value plus excess returns, discounted
$98.3230% upside

Financials model (residual income): book value $47.64 a share on Sep 30, 2026 (preferred stock excluded), plus the earnings above a 9.5% cost of equity. ROE 22.7%, the average of 21.1% for the trailing 12 months to Sep 30, 2026 and 24.2% over fiscal 2021–2025, on average common equity; payout 100% of earnings (dividends 13% + net buybacks 118%; capped at 100%), so book grows by the retained rest; the return above 9.5% fades halfway toward 9.5% over 10 years, then grows at 3% (terminal value). From the 10-Q filed Oct 22, 2026.

FCF valueNot meaningful for banks and insurers
n/a

Setup & signals

No setup armed

All setups

No setup armed, so there’s no trigger or stop to track yet. Reversal signal rules only run on companies that pass our quality screen.

Momentum & 52-week range

RSI 54 · 5 days +2.3%
$75.35nowMV
52-wk low $63.78high $88.47
Off 52-wk high−14.8%
5 days+2.3%
vs 50-day avg+0.4%
vs 200-day avg+2.4%
RSI (14)54
Market cap$24B

The business

FCF $9.6B · Sales 0%
  • Free cash flow, 12 months$9.6B
  • Free-cash-flow yield39.8%
  • Return on equity20%
  • Sales growth (latest quarter vs year-ago quarter)0%

Information only, not investment advice. Fair value estimates and talking points are rule-based model output from public data and can be wrong; stop levels are reference points, not orders. How every number is computed.

SYF is outside our quality screen

One text when a published rule fires on one of the 333 quality companies we track: the ticker, the price, the stop and a link to the numbers. Nothing else.

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