QualityDipStocks / Consumer Staples · Beverages
Celsius CELH
Outside our quality screen, so we don’t track its dips. It’s 52% below its 52-week high.
Outside our quality screen, trading well below our fair value estimate.
- Fair value est.
- $55.57+91%
- Market Value
- $28.74price +1%
- Off 52-wk high
- −52%
- Risk vs market
- Market-likebeta 0.97
5 bullish · 5 bearish See why
Key levels
Every level vs today’s $29.12
- 52-wk lowlowest close, 1 year$23.77−18.4%
- Market Valueavg paid since Aug 6$28.74−1.3%
- PriceFri Oct 30 close$29.12you are here
- Fair value est.base case$55.57+90.8%
- 52-wk highhighest close, 1 year$60.23+106.8%
Fair value estimate
How the range is computed
Ten-year free-cash-flow DCF. Same 10-year free-cash-flow model as the base: discount rate 9.5% ±1 point and growth 15.0% ±2 points. Bear = 10.5% and 13.0%; bull = 8.5% and 17.0% (both fade to 3%). A model estimate from public filings, not a forecast of where the price will go.
Price is below even the bear case.
What the price implies To be worth today’s price, CELH’s free cash flow would need to grow about 3% a year for five years; our estimate uses 15%.
Risk vs market
How risk vs market is measured
One year of daily returns (Oct 30 to Oct 30, 252 sessions). Beta = how much CELH moved for each 1% move in the S&P 500 (SPY); 1.0 moves with the market. Volatility is the yearly standard deviation of daily returns. Past behavior, not a forecast.
Moves about in line with the market, and its own price swings are 4.8× the S&P 500’s.
- Beta vs S&P 500
- 0.97
- Volatility
- 62% vs 13% SPY
- Correlation SPY
- 0.20
- Correlation QQQ
- 0.14
Bull vs bear
Rule-based from the data on this page, strongest first. Not advice.
Top bullish points 5 of 5
ValuationOur DCF fair value estimate is $55.57, 91% above the price.
GrowthSales grew 83% to $3.0B over the last 12 months vs the 12 months before (SEC filings).
GrowthSales compounded 57% a year from FY2022 to FY2025.
Cash returnsFree cash flow grew 119% over the last 12 months vs the 12 months before.
ValuationFree-cash-flow yield of 6.2% (price / FCF 16.2×): $463M of free cash in the last 12 months.
Top bearish points 5 of 5
ProfitabilityOperating margin narrowed to 5.6% in FY2025 from 20.2% in FY2023 (SEC filings).
ValuationP/E of 114.5× vs a 21.7× median for the 36 Consumer Staples companies we cover.
ProfitabilityReturn on equity fell 64 points in two fiscal years, to 5% in FY2025.
GrowthDiluted EPS fell 44% to $0.25 in FY2025.
Balance sheetOperating income covers interest only 3.0× over the last 12 months.
Who’s talking about it
Notable investors, executives, analysts and public figures on Celsius in the last 48 hours. Headlines as published, each linked. Their words, not ours.
No notable mentions in the last 48 hours. Checked Nov 1, 9:09 PM ET.
Compare with peers
Closest in size in Beverages
All fundamentals
P/E 114.5 · FCF yield 6.2% · ROE 5%
Valuation
- P/E
- 114.5×Consumer Staples median 21.7×
- Price / FCF
- 16.2×
- FCF yield
- 6.2%
- EV / EBITDA
- 38.1×
- Price / sales
- 2.46×
- Price / book
- 6.24×
- Market cap
- $7.5Bprice × diluted shares
- Enterprise value
- $7.5B
Growth
- Revenue, 12 months
- $3.0B
- Sales growth, 12 months
- +82.9%vs the 12 months before
- Sales growth, 3 yrs
- +56.7%/yrfrom FY2022
- Diluted EPS, 12 months
- $0.24
- EPS growth, last FY
- −44.4%
- Net income, 12 months
- $65M
- Net income growth
- −32%12 months vs before
Profitability
- Gross margin
- 48.8%
- Operating margin
- 5.3%
- Net margin
- 2.1%
- FCF margin
- 15.2%
- Return on equity
- 5%
- Return on invested capital
- 12%
Balance sheet
- Cash & short-term inv.
- $631M
- Total debt
- $675M
- Net cash
- −$44M
- Debt / equity
- 0.56×
- Interest coverage
- 3.0×operating income / interest
Cash flow & returns
- Free cash flow, 12 months
- $463M
- FCF growth, 12 months
- +119%
- Dividend yield
- 0%
- Payout ratio
- n/anot reported in its SEC filings
- Buybacks, 12 months
- $13M0.2% of market cap
- Share count, 1 year
- −1.3%diluted shares vs a year ago
- Stock-based comp
- $35M
Trailing 12 months to Jun 30, 2026; balance sheet at Jun 30, 2026. From Celsius’s SEC filings. Sparklines show up to six fiscal years. n/a means we don’t hold that number, with the reason. How each is computed.
Valuation details
DCF $55.57 · MV $28.74 · FCF value $35.89
Assumes 15.0% growth for 5 years (revenue grew 56.7% a year FY22–FY25; capped at 15%), fading to 3%; 9.5% discount rate, 3% terminal growth. FCF base $1.80 a share (trailing 12 months to Jun 30, 2026), from the 10-Q filed Aug 6, 2026. Net debt $44M, not deducted.
Setup & signals
No setup armed
No setup armed, so there’s no trigger or stop to track yet. Reversal signal rules only run on companies that pass our quality screen.
Momentum & 52-week range
RSI 55 · 5 days +2.3%
The business
FCF $0.3B · Sales +11%
- Free cash flow, 12 months$0.3B
- Free-cash-flow yield4.9%
- Free-cash-flow margin12%
- Gross margin49%
- Operating margin19%
- Return on invested capital37%
- Return on equity5%
- Sales growth (latest quarter vs year-ago quarter)+11%
- Net debt / EBITDA0.1×
Next report
Nov 5
- DateThu Nov 5
- Consensus EPS$0.34
- Year-ago EPS$0.42
- QuarterSep/2026
From Nasdaq’s earnings calendar. A report resets Market Value.
Information only, not investment advice. Fair value estimates and talking points are rule-based model output from public data and can be wrong; stop levels are reference points, not orders. How every number is computed.
CELH is outside our quality screen
One text when a published rule fires on one of the 333 quality companies we track: the ticker, the price, the stop and a link to the numbers. Nothing else.