QualityDipStocks / Finance · Consumer finance
Equifax EFX
Not in a dip by our rules: 19% below its 52-week high.
A quality company trading near our fair value estimate.
- Fair value est.
- $173.93−6%
- Market Value
- $179.42price +3%
- Off 52-wk high
- −19%
- Risk vs market
- Lowbeta 0.49
5 bullish · 4 bearish See why
Key levels
Every level vs today’s $184.60
- 52-wk lowlowest close, 1 year$137.24−25.7%
- Fair value est.base case$173.93−5.8%
- Market Valueavg paid since Oct 20$179.42−2.8%
- PriceFri Oct 30 close$184.60you are here
- 52-wk highhighest close, 1 year$226.96+22.9%
Fair value estimate
How the range is computed
Ten-year free-cash-flow DCF. Same 10-year free-cash-flow model as the base: discount rate 9.5% ±1 point and growth 5.8% ±2 points. Bear = 10.5% and 3.8%; bull = 8.5% and 7.8% (both fade to 3%). A model estimate from public filings, not a forecast of where the price will go.
Price sits inside the range.
What the price implies To be worth today’s price, EFX’s free cash flow would need to grow about 7% a year for five years; our estimate uses 6%.
Risk vs market
How risk vs market is measured
One year of daily returns (Oct 30 to Oct 30, 252 sessions). Beta = how much EFX moved for each 1% move in the S&P 500 (SPY); 1.0 moves with the market. Volatility is the yearly standard deviation of daily returns. Past behavior, not a forecast.
Moves much less than the market, but its own price swings are 3.2× the S&P 500’s (it moves on its own news).
- Beta vs S&P 500
- 0.49
- Volatility
- 41% vs 13% SPY
- Correlation SPY
- 0.15
- Correlation QQQ
- −0.05
Bull vs bear
Rule-based from the data on this page, strongest first. Not advice.
Top bullish points 5 of 5
ValuationP/E of 29.3× is 41% below its own average of 49.9× at the last 3 fiscal year-ends.
Cash returnsShare count down 4.8% in a year: $1.2B of buybacks over 12 months.
ValuationFree-cash-flow yield of 5.1% (price / FCF 19.7×): $1.1B of free cash in the last 12 months.
GrowthSales grew 11% to $6.6B over the last 12 months vs the 12 months before (SEC filings).
QualityPasses all four of our quality checks: cash generation, returns on capital, growth and balance sheet.
Top bearish points 4 of 5
ValuationP/E of 29.3× vs a 13.5× median for the 151 Finance companies we cover.
Balance sheetDebt / equity of 1.2×, above the 0.8× median for the 22 Finance companies we cover.
ValuationPrice / book of 4.9×, above the 1.8× median for the 143 Finance companies we cover.
GrowthSales grew 5.8% a year over the last three fiscal years, below the 9.3% median for the 144 Finance companies we cover.
Who’s talking about it
Notable investors, executives, analysts and public figures on Equifax in the last 48 hours. Headlines as published, each linked. Their words, not ours.
No notable mentions in the last 48 hours. Checked Nov 1, 9:09 PM ET.
Compare with peers
Closest in size in Consumer finance
All fundamentals
P/E 29.3 · FCF yield 5.1% · ROE 16%
Valuation
- P/E
- 29.3×3-yr-end avg 49.9× · Finance median 13.5×
- Price / FCF
- 19.7×
- FCF yield
- 5.1%
- EV / EBITDA
- 13.4×
- Price / sales
- 3.31×
- Price / book
- 4.87×
- Market cap
- $21.8Bprice × diluted shares
- Enterprise value
- $26.8B
Growth
- Revenue, 12 months
- $6.6B
- Sales growth, 12 months
- +10.9%vs the 12 months before
- Sales growth, 3 yrs
- +5.8%/yrfrom FY2022
- Diluted EPS, 12 months
- $6.18
- EPS growth, last FY
- +9.9%
- Net income, 12 months
- $743M
- Net income growth
- +13%12 months vs before
Profitability
- Gross margin
- n/agross profit isn't reported (common for service and financial companies)
- Operating margin
- 18.8%
- Net margin
- 11.3%
- FCF margin
- 16.7%
- Return on equity
- 16%
- Return on invested capital
- 10%
Balance sheet
- Cash & short-term inv.
- $193M
- Total debt
- $5.2B
- Net cash
- −$5.0B
- Debt / equity
- 1.16×
- Interest coverage
- 5.4×operating income / interest
Cash flow & returns
- Free cash flow, 12 months
- $1.1B
- FCF growth, 12 months
- +10%
- Dividend yield
- 1.19%$260M paid
- Payout ratio
- 35%
- Buybacks, 12 months
- $1.2B5.3% of market cap
- Share count, 1 year
- −4.8%diluted shares vs a year ago
- Stock-based comp
- $89M
Trailing 12 months to Sep 30, 2026; balance sheet at Sep 30, 2026. From Equifax’s SEC filings. Sparklines show up to six fiscal years. n/a means we don’t hold that number, with the reason. How each is computed.
Valuation details
DCF $173.93 · MV $179.42
Assumes 5.8% growth for 5 years (revenue grew 5.8% a year FY22–FY25), fading to 3%; 9.5% discount rate, 3% terminal growth. FCF base $9.35 a share (trailing 12 months to Sep 30, 2026), from the 10-Q filed Oct 20, 2026. Net debt $4.9B, not deducted.
Setup & signals
No setup armed
No setup armed, so there’s no trigger or stop to track yet. Reversal signal rules only arm once a company is in a dip.
Momentum & 52-week range
RSI 68 · 5 days +1.2%
The business
FCF $1.1B · Sales +10%
- Free cash flow, 12 months$1.1B
- Free-cash-flow yield5.2%
- Return on equity16%
- Sales growth (latest quarter vs year-ago quarter)+10%
Information only, not investment advice. Fair value estimates and talking points are rule-based model output from public data and can be wrong; stop levels are reference points, not orders. How every number is computed.
Get a text when EFX fires a reversal signal
One text when a published rule fires on EFX or any of the 333 quality companies we track: the ticker, the price, the stop and a link to the numbers. Nothing else.