QualityDipStocks / Consumer Discretionary · Auto dealers
Rush Enterprises RUSHB
Outside our quality screen, so we don’t track its dips. It’s at its 52-week high.
Outside our quality screen, trading below our fair value estimate.
- Fair value est.
- $68.83+16%
- Market Value
- forming
- Off 52-wk high
- at the high
- Risk vs market
- Lowbeta 0.64
5 bullish · 4 bearish See why
Repriced or dip?
Near its high
The price is 0% below its 52-week high (Oct 27), but the business held up: net cash (cash minus debt) 0.0% of market cap since the high, shares outstanding unchanged, operating margin 0.0 pts.
Some numbers held up (net cash (cash minus debt) 0.0% of market cap since the high, shares outstanding unchanged, operating margin 0.0 pts), others slipped. The price is 0% below its 52-week high.
The price is 0% below its 52-week high, and the business changed too.
Within 10% of its 52-week high, so there is no dip to judge yet.
Data-based read, not advice.
Priced in
How much growth the market assumed at the 52-week high, the low and today (a reverse DCF).
At the high ($59.28, Oct 27) the price assumed about 0%/yr free-cash-flow growth; at the low ($31.96, Nov 17) about −22%; today about 0%. The last 3 years delivered 108%/yr (free cash flow).
Dashed line: what the last 3 years delivered, 108%/yr (free cash flow)
| High | Low | Now | |
|---|---|---|---|
| Price | $59.28Oct 27 | $31.96Nov 17 | $59.14 |
| Implied growth | 0% | −22% | 0% |
| P/E | 17.9× | 9.4× | 17.9× |
| P/FCF | 13.6× | 3.7× | 13.6× |
| EV/Sales | 0.7× | 0.3× | 0.7× |
What this means: the higher the implied growth, the more the price already counts on. If today's number sits well below what the business has delivered, the market expects less than its track record.
How it’s computed
Reverse DCF: the same 10-year free-cash-flow model as our fair value estimate (9.5% discount rate, growth for years 1–5 fading to 3% by year 10, 3% after), solved for the growth that makes it equal the market value at each price. For the high and the low we use only the filings that were public on that day, so nothing from a later report leaks back. Market value = that close × diluted shares. P/E = market value / 12-month net income; Price / FCF = market value / 12-month free cash flow; EV / Sales = (market value + debt − cash) / 12-month revenue. Hidden when the share count moved over 20% (split, merger), free cash flow is negative, or the company reports in another currency.
Valuation
What we estimate it's worth, and how it ranks on value vs every stock we cover.
Fair value estimate
How the range is computed
Ten-year free-cash-flow DCF. Same 10-year free-cash-flow model as the base: discount rate 9.5% ±1 point and growth 3.0% ±2 points. Bear = 10.5% and 1.0%; bull = 8.5% and 5.0% (both fade to 3%). A model estimate from public filings, not a forecast of where the price will go.
Price sits inside the range.
What the price implies To be worth today’s price, RUSHB’s free cash flow would need to stay flat for five years; our estimate uses 3%.
Risk vs market
How risk vs market is measured
One year of daily returns (Oct 31 to Nov 2, 252 sessions). Beta = how much RUSHB moved for each 1% move in the S&P 500 (SPY); 1.0 moves with the market. Volatility is the yearly standard deviation of daily returns. Past behavior, not a forecast.
Moves much less than the market, but its own price swings are 2.7× the S&P 500’s (it moves on its own news).
- Beta vs S&P 500
- 0.64
- Volatility
- 34% vs 13% SPY
- Correlation SPY
- 0.24
- Correlation QQQ
- 0.13
How it ranks
Where RUSHB stands vs every one of the 1,996 stocks we cover that has the number. Longer bar = better.
Top quarter on 1 of 6 measures
- Discount to fair value estimate16% · price below our base caseTop 35%of 1,314
- Free cash flow yield7.3% · free cash flow vs market capTop 22%of 1,391
- Dividends + buybacks yield3% · cash paid out or used to retire shares, vs market capTop 47%of 1,836
- Revenue growth, last 12 months−5.9% · vs the 12 months beforeLowest 4%of 1,814
- Operating margin5.1% · of sales kept as operating profitLowest 26%of 1,288
- Return on invested capital12% · profit per dollar of capitalTop 40%of 838
From SEC filings and our fair value estimate model. A ranking, not advice.
Valuation details
DCF $68.83 · FCF value $75.00
Assumes 3.0% growth for 5 years (revenue grew 1.5% a year FY22–FY25; floored at 3%), fading to 3%; 9.5% discount rate, 3% terminal growth. FCF base $4.34 a share (trailing 12 months to Jun 30, 2026), from the 10-Q filed Aug 7, 2026. Net debt $18M, not deducted.
Fundamentals
The business itself: sales, profits, cash and debt, from SEC filings.
Bull vs bear
Rule-based from the data on this page, strongest first. Not advice.
Top bullish points 5 of 5
ValuationOur DCF fair value estimate is $68.83, 16% above the price.
ValuationFree-cash-flow yield of 7.3% (price / FCF 13.6×): $348M of free cash in the last 12 months.
Balance sheetDebt / equity of 0.1×, below the 0.8× median for the 250 Consumer Discretionary companies we cover.
ValuationEV/EBITDA of 7.6×: modest for what the business earns before interest, tax and depreciation.
ValuationP/E of 17.9×, below the 20.7× median for the 341 Consumer Discretionary companies we cover.
Top bearish points 4 of 5
GrowthSales fell 6% over the last 12 months vs the 12 months before (SEC filings).
GrowthDiluted EPS fell 12% to $3.27 in FY2025.
ProfitabilityReturn on equity fell 7 points in two fiscal years, to 12% in FY2025.
GrowthSales grew only 1.5% a year from FY2022 to FY2025.
All fundamentals
P/E 17.9 · FCF yield 7.3% · ROE 12%
Valuation
- P/E
- 17.9×Consumer Discretionary median 20.7×
- Price / FCF
- 13.6×
- FCF yield
- 7.3%
- EV / EBITDA
- 7.6×
- Price / sales
- 0.66×
- Price / book
- 2.03×
- Market cap
- $4.7Bprice × diluted shares
- Enterprise value
- $4.8B
Growth
- Revenue, 12 months
- $7.2B
- Sales growth, 12 months
- −5.9%vs the 12 months before
- Sales growth, 3 yrs
- +1.5%/yrfrom FY2022
- Diluted EPS, 12 months
- $3.32
- EPS growth, last FY
- −12.1%
- Net income, 12 months
- $265M
- Net income growth
- −7%12 months vs before
Profitability
- Gross margin
- 19.7%
- Operating margin
- 5.1%
- Net margin
- 3.7%
- FCF margin
- 4.8%
- Return on equity
- 12%
- Return on invested capital
- 12%
Balance sheet
- Cash & short-term inv.
- $265M
- Total debt
- $283M
- Net cash
- −$18M
- Debt / equity
- 0.12×
- Interest coverage
- 10.3×operating income / interest
Cash flow & returns
- Free cash flow, 12 months
- $348M
- FCF growth, 12 months
- −13%
- Dividend yield
- 1.26%$60M paid
- Payout ratio
- 23%
- Buybacks, 12 months
- $83M1.8% of market cap
- Share count, 1 year
- −0.3%diluted shares vs a year ago
- Stock-based comp
- $31M
Trailing 12 months to Jun 30, 2026; balance sheet at Jun 30, 2026. From Rush Enterprises’s SEC filings. Sparklines show up to six fiscal years. n/a means we don’t hold that number, with the reason. How each is computed.
The business
FCF $0.3B · Sales +12%
- Free cash flow, 12 months$0.3B
- Free-cash-flow yield7.3%
- Gross margin19%
- Operating margin5%
- Return on invested capital17%
- Return on equity12%
- Sales growth (latest quarter vs year-ago quarter)+12%
- Net debt / EBITDA1.9×
Chart & levels
Where the price is vs its key levels and trends.
Key levels
Every level vs today’s $59.14
- 52-wk lowlowest close, 1 year$31.96−46.0%
- PriceMon Nov 2 close$59.14you are here
- 52-wk highhighest close, 1 year$59.28+0.2%
- Fair value est.base case$68.83+16.4%
Momentum & 52-week range
RSI 58 · 5 days +1.6%
Signals
Reversal signal setups, the public ledger and the next earnings date.
Setup & signals
No setup armed
No setup armed, so there’s no trigger or stop to track yet. Reversal signal rules only run on companies that pass our quality screen.
RUSHB is outside our quality screen
One text when a published rule fires on one of the 332 quality companies we track: the ticker, the price, the stop and a link to the numbers. Nothing else.
Voices & buzz
Who is talking about it, and how it compares with peers.
Who’s talking about it
Notable investors, executives, analysts and public figures on Rush Enterprises in the last 48 hours. Headlines as published, each linked. Their words, not ours.
No notable mentions in the last 48 hours. Checked Nov 3, 1:01 PM ET.
Compare with peers
Closest in size in Auto dealers
Information only, not investment advice. Fair value estimates and talking points are rule-based model output from public data and can be wrong; stop levels are reference points, not orders. How every number is computed.