QualityDipStocks / Consumer Discretionary · Hotels/Resorts
Planet Fitness PLNT
Outside our quality screen, so we don’t track its dips. It’s 50% below its 52-week high.
Outside our quality screen, trading well below our fair value estimate, 16% over its Market Value.
Worth knowing
- Down 51% from its 52-week high while revenue grew 13%
From the data on this page, as of the last close. How we pick these
- Fair value est.
- $89.95+62%
- Market Value
- $48.12price +16%
- Off 52-wk high
- −50%
- Risk vs market
- Lowbeta 0.24
5 bullish · 4 bearish See why
Repriced or dip?
Dip: business intact
The price is 50% below its 52-week high (Nov 28), but the business held up: revenue +9.4%, free cash flow +29.0%, operating margin +1.5 pts.
Some numbers held up (revenue +9.4%, free cash flow +29.0%, operating margin +1.5 pts), others slipped (net cash (cash minus debt) −10.1% of market cap since the high). The price is 50% below its 52-week high.
The price is 50% below its 52-week high, and the business changed too: net cash (cash minus debt) −10.1% of market cap since the high.
Within 10% of its 52-week high, so there is no dip to judge yet.
The evidence 7 numbers, high vs now
- Revenue, last 12 months$1.3B → $1.4B (+9.4%)held up
- Revenue growth rate+14.4% → +12.7% a year (−1.7 pts)about the same
- Free cash flow, 12 months$203M → $262M (+29.0%)held up
- Operating margin29.4% → 30.9% (+1.5 pts)held up
- Net cash (cash minus debt)−10.1% of market cap since the highchanged
- Stock vs its sector (Consumer Discretionary)stock −50%, sector median +10% since Nov 28changed
- Price fall vs business numbersprice −50%, revenue/EPS/FCF median +19% (shown, not scored)
Business numbers as reported at the high (12 months to Sep 30, 2025) vs the latest filing (12 months to Jun 30, 2026). Each measure is scored from −1 (business changed) to +1 (business intact) and weighted: revenue, earnings per share, free cash flow, operating margin, revenue growth rate, share count, net cash and the move vs its sector. 60 or more reads as a dip, 40 or less as a repricing. Analyst estimates are not in our data, so they are not used. How to read it
Data-based read, not advice.
Valuation
What we estimate it's worth, and how it ranks on value vs every stock we cover.
Fair value estimate
How the range is computed
Ten-year free-cash-flow DCF. Same 10-year free-cash-flow model as the base: discount rate 9.5% ±1 point and growth 12.2% ±2 points. Bear = 10.5% and 10.2%; bull = 8.5% and 14.2% (both fade to 3%). A model estimate from public filings, not a forecast of where the price will go.
Price is below even the bear case.
What the price implies To be worth today’s price, PLNT’s free cash flow would need to grow about 4% a year for five years; our estimate uses 12%.
Risk vs market
How risk vs market is measured
One year of daily returns (Oct 31 to Nov 2, 252 sessions). Beta = how much PLNT moved for each 1% move in the S&P 500 (SPY); 1.0 moves with the market. Volatility is the yearly standard deviation of daily returns. Past behavior, not a forecast.
Has moved mostly independently of the market, but its own price swings are 3.9× the S&P 500’s (it moves on its own news).
- Beta vs S&P 500
- 0.24
- Volatility
- 50% vs 13% SPY
- Correlation SPY
- 0.06
- Correlation QQQ
- −0.04
How it ranks
Where PLNT stands vs every one of the 1,996 stocks we cover that has the number. Longer bar = better.
Top quarter on 4 of 6 measures
- Discount to fair value estimate62% · price below our base caseTop 18%of 1,314
- Free cash flow yield6.1% · free cash flow vs market capTop 30%of 1,391
- Dividends + buybacks yield16% · cash paid out or used to retire shares, vs market capTop 1%of 1,836
- Revenue growth, last 12 months+13% · vs the 12 months beforeTop 40%of 1,814
- Operating margin31% · of sales kept as operating profitTop 11%of 1,288
- Return on invested capital21% · profit per dollar of capitalTop 21%of 838
From SEC filings and our fair value estimate model. A ranking, not advice.
Valuation details
DCF $89.95 · MV $48.12 · FCF value $53.00
Assumes 12.2% growth for 5 years (revenue grew 12.2% a year FY22–FY25), fading to 3%; 9.5% discount rate, 3% terminal growth. FCF base $3.39 a share (trailing 12 months to Jun 30, 2026), from the 10-Q filed Aug 6, 2026. Net debt $2.1B, not deducted.
Fundamentals
The business itself: sales, profits, cash and debt, from SEC filings.
Bull vs bear
Rule-based from the data on this page, strongest first. Not advice.
Top bullish points 5 of 5
ValuationOur DCF fair value estimate is $89.95, 62% above the price.
ValuationFree-cash-flow yield of 6.1% (price / FCF 16.4×): $262M of free cash in the last 12 months.
ProfitabilityOperating margin widened to 29.8% in FY2025 from 25.5% in FY2023 (SEC filings).
ProfitabilityReturn on invested capital of 21%, above the 9.5% discount rate our DCF uses.
GrowthSales grew 13% to $1.4B over the last 12 months vs the 12 months before (SEC filings).
Top bearish points 4 of 5
Balance sheetNet debt of $2.1B, 50% of the market cap (Jun 30, 2026).
Balance sheetDebt rose 25% to $2.5B from FY2023 to FY2025.
ValuationTrades 15.6% above its Market Value of $48.12, the average price paid since the Aug 6 filing.
QualityDoesn’t pass our quality screen: net debt 4.5× EBITDA (limit 3×).
All fundamentals
P/E 18.0 · FCF yield 6.1% · Sales +13%
Valuation
- P/E
- 18.0×Consumer Discretionary median 20.7×
- Price / FCF
- 16.4×
- FCF yield
- 6.1%
- EV / EBITDA
- 10.8×
- Price / sales
- 3.05×
- Price / book
- n/anot reported in its SEC filings
- Market cap
- $4.3Bprice × diluted shares
- Enterprise value
- $6.4B
Growth
- Revenue, 12 months
- $1.4B
- Sales growth, 12 months
- +12.7%vs the 12 months before
- Sales growth, 3 yrs
- +12.2%/yrfrom FY2022
- Diluted EPS, 12 months
- n/anot reported in its SEC filings
- EPS growth, last FY
- n/afewer than two years of diluted EPS
- Net income, 12 months
- $238M
- Net income growth
- +26%12 months vs before
Profitability
- Gross margin
- 81.7%
- Operating margin
- 30.9%
- Net margin
- 16.9%
- FCF margin
- 18.6%
- Return on equity
- n/anegative shareholder equity
- Return on invested capital
- 21%
Balance sheet
- Cash & short-term inv.
- $401M
- Total debt
- $2.5B
- Net cash
- −$2.1B
- Debt / equity
- n/adebt or equity not tagged in SEC data
- Interest coverage
- 3.6×operating income / interest
Cash flow & returns
- Free cash flow, 12 months
- $262M
- FCF growth, 12 months
- +28%
- Dividend yield
- n/ano dividend payments tagged
- Payout ratio
- n/anot reported in its SEC filings
- Buybacks, 12 months
- $700M16.3% of market cap
- Share count, 1 year
- n/ano quarterly diluted share count
- Stock-based comp
- $12M
Trailing 12 months to Jun 30, 2026; balance sheet at Jun 30, 2026. From Planet Fitness’s SEC filings. Sparklines show up to six fiscal years. n/a means we don’t hold that number, with the reason. How each is computed.
The business
FCF $0.2B · Sales +4%
- Free cash flow, 12 months$0.2B
- Free-cash-flow yield6.1%
- Free-cash-flow margin12%
- Gross margin58%
- Operating margin34%
- Return on invested capital17%
- Sales growth (latest quarter vs year-ago quarter)+4%
- Net debt / EBITDA4.5×
Chart & levels
Where the price is vs its key levels and trends.
Key levels
Every level vs today’s $55.65
- 52-wk lowlowest close, 1 year$40.50−27.2%
- Market Valueavg paid since Aug 6$48.12−13.5%
- PriceMon Nov 2 close$55.65you are here
- Fair value est.base case$89.95+61.6%
- 52-wk highhighest close, 1 year$111.97+101.2%
Momentum & 52-week range
RSI 71 · 5 days +6.1%
Signals
Reversal signal setups, the public ledger and the next earnings date.
Setup & signals
No setup armed
No setup armed, so there’s no trigger or stop to track yet. Reversal signal rules only run on companies that pass our quality screen.
Next report
Nov 5
- DateThu Nov 5, before the open
- Consensus EPS$0.80
- Year-ago EPS$0.80
- QuarterSep/2026
From Nasdaq’s earnings calendar. A report resets Market Value.
PLNT is outside our quality screen
One text when a published rule fires on one of the 332 quality companies we track: the ticker, the price, the stop and a link to the numbers. Nothing else.
Voices & buzz
Who is talking about it, and how it compares with peers.
Who’s talking about it
Notable investors, executives, analysts and public figures on Planet Fitness in the last 48 hours. Headlines as published, each linked. Their words, not ours.
No notable mentions in the last 48 hours. Checked Nov 3, 1:01 PM ET.
Compare with peers
Closest in size in Hotels/Resorts
Information only, not investment advice. Fair value estimates and talking points are rule-based model output from public data and can be wrong; stop levels are reference points, not orders. How every number is computed.