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Stocks / Technology · Computer Manufacturing

AAPL

Apple AAPL

Technology · Computer Manufacturing
$344.63−1.23% dayFri Oct 30 close

Not in a dip: trading near its 52-week high.

A quality company trading well above our fair value estimate, 6% over its Market Value.

Not in a dipReports Nov 2
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Fair value est.
$147.19−57%
Market Value
$326.36price +6%
Off 52-wk high
−1%
Risk vs market
Lowbeta 0.55

5 bullish · 5 bearish See why

$250$300$350Jan ’26AprJulOctMV $326.36
Fair value est.Market ValueDrag across the chart to see any day

Key levels

Every level vs today’s $344.63

  1. Fair value est.base case$147.19−57.3%
  2. 52-wk lowlowest close, 1 year$246.63−28.4%
  3. Market Valueavg paid since Jul 30$326.36−5.3%
  4. PriceFri Oct 30 close$344.63you are here
  5. 52-wk highhighest close, 1 year$348.91+1.2%

Fair value estimate

How the range is computed

Ten-year free-cash-flow DCF. Same 10-year free-cash-flow model as the base: discount rate 9.5% ±1 point and growth 3.0% ±2 points. Bear = 10.5% and 1.0%; bull = 8.5% and 5.0% (both fade to 3%). A model estimate from public filings, not a forecast of where the price will go.

$147.19−57% vs price
Bear$114.22
Base$147.19
Bull$195.31

Price is above even the bull case.

What the price implies To be worth today’s price, AAPL’s free cash flow would need to grow about 18% a year for five years; our estimate uses 3%.

Risk vs market

How risk vs market is measured

One year of daily returns (Oct 30 to Oct 30, 252 sessions). Beta = how much AAPL moved for each 1% move in the S&P 500 (SPY); 1.0 moves with the market. Volatility is the yearly standard deviation of daily returns. Past behavior, not a forecast.

Low

Moves much less than the market, but its own price swings are 1.9× the S&P 500’s (it moves on its own news).

Beta vs S&P 500
0.55
Volatility
24% vs 13% SPY
Correlation SPY
0.30
Correlation QQQ
0.18

Bull vs bear

Rule-based from the data on this page, strongest first. Not advice.

Top bullish points 5 of 5

  1. ProfitabilityReturn on invested capital of 99%, above the 9.5% discount rate our DCF uses.

  2. Cash returnsFree cash flow grew 42% over the last 12 months vs the 12 months before.

  3. GrowthDiluted EPS grew 23% to $7.46 in FY2025.

  4. GrowthSales grew 14% to $467B over the last 12 months vs the 12 months before (SEC filings).

  5. QualityPasses all four of our quality checks: cash generation, returns on capital, growth and balance sheet.

Top bearish points 5 of 5

  1. ValuationOur DCF fair value estimate is $147.19, 57% below the price.

  2. ValuationP/E of 39.3× is 18% above its own average of 33.2× at the last 3 fiscal year-ends.

  3. ValuationPrice / book of 47.2×, above the 7.1× median for the 149 Technology companies we cover.

  4. GrowthSales grew 1.8% a year over the last three fiscal years, below the 11% median for the 162 Technology companies we cover.

  5. ValuationTrades 5.6% above its Market Value of $326.36, the average price paid since the Jul 30 filing.

Who’s talking about it

Notable investors, executives, analysts and public figures on Apple in the last 48 hours. Headlines as published, each linked. Their words, not ours.

No notable mentions in the last 48 hours. Checked Nov 1, 9:09 PM ET.

Compare with peers

Closest in size in Computer Manufacturing

All fundamentals

P/E 39.3 · FCF yield 2.7% · ROE 149%

Valuation

P/E
39.3×3-yr-end avg 33.2× · Technology median 33.9×
Price / FCF
37.1×
FCF yield
2.7%
EV / EBITDA
30.3×
Price / sales
10.86×
Price / book
47.16×
Market cap
$5.07Tprice × diluted shares
Enterprise value
$5.09T

Growth

Revenue, 12 months
$467B
Sales growth, 12 months
+14.2%vs the 12 months before
Sales growth, 3 yrs
+1.8%/yrfrom FY2022
Diluted EPS, 12 months
$8.72
EPS growth, last FY
+22.7%
Net income, 12 months
$129B
Net income growth
+30%12 months vs before

Profitability

Gross margin
48.7%
Operating margin
33.2%
Net margin
27.6%
FCF margin
29.3%
Return on equity
149%
Return on invested capital
99%

Balance sheet

Cash & short-term inv.
$62.4B
Total debt
$84.3B
Net cash
−$21.9B
Debt / equity
0.78×
Interest coverage
n/ainterest expense not tagged in SEC data

Cash flow & returns

Free cash flow, 12 months
$137B
FCF growth, 12 months
+42%
Dividend yield
0.31%$15.6B paid
Payout ratio
12%
Buybacks, 12 months
$82.2B1.6% of market cap
Share count, 1 year
−1.6%diluted shares vs a year ago
Stock-based comp
$13.7B

Trailing 12 months to Jun 27, 2026; balance sheet at Jun 27, 2026. From Apple’s SEC filings. Sparklines show up to six fiscal years. n/a means we don’t hold that number, with the reason. How each is computed.

Valuation details

DCF $147.19 · MV $326.36 · FCF value $231.26

How

Market ValueAverage paid since the Jul 30 filing, 65 trading days
$326.36price +6%
Fair value estimateDCF: ten years of free cash flow per share, discounted
$147.1957% downside

Assumes 3.0% growth for 5 years (revenue grew 1.8% a year FY22–FY25; floored at 3%), fading to 3%; 9.5% discount rate, 3% terminal growth. FCF base $9.29 a share (trailing 12 months to Jun 27, 2026), from the 10-Q filed Jul 31, 2026. Net debt $21.9B, not deducted.

FCF valuePrice at a 4% yield on trailing free cash flow ($136.7B)
$231.26price +49%

Setup & signals

No setup armed

All setups

No setup armed, so there’s no trigger or stop to track yet. Reversal signal rules only arm once a company is in a dip.

Momentum & 52-week range

RSI 55 · 5 days −0.9%
$344.63nowMV
52-wk low $246.63high $348.91
Off 52-wk high−1.2%
5 days−0.9%
vs 50-day avg+3.5%
vs 200-day avg+16.2%
RSI (14)55
Market cap$5.09T

The business

FCF $136.7B · Sales +16%
  • Free cash flow, 12 months$136.7B
  • Free-cash-flow yield2.7%
  • Free-cash-flow margin29%
  • Gross margin49%
  • Operating margin33%
  • Return on invested capital64%
  • Return on equity146%
  • Sales growth (latest quarter vs year-ago quarter)+16%
  • Net debt / EBITDA0.3×

Next report

Nov 2

Calendar

  • DateMon Nov 2, after the close
  • Consensus EPS$1.98
  • Year-ago EPS$1.85
  • QuarterSep/2026

From Nasdaq’s earnings calendar. A report resets Market Value.

Information only, not investment advice. Fair value estimates and talking points are rule-based model output from public data and can be wrong; stop levels are reference points, not orders. How every number is computed.

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